Our marketing strategy session is a focused meeting where your selected team and I come together to develop a comprehensive plan for achieving business goals. The homework prior to the group session is for us to review your company's current business goals and market position. This lays the groundwork for identifying opportunities for growth and areas for improvement. From this information I will frame out exercises for our group session.

The group session is done best early in the day when ideas are fresh and clear. We will be writing, talking, moving around, and sharing ideas out loud. Phase 1 includes brainstorming and formulating creative ideas for initiatives that align with the overall business objectives.

The second phase of this work is to establish specific, measurable goals for each initiative, as well as key performance indicators (KPIs) to track success.

The session concludes with the creation of an action plan, assigning responsibilities and timelines to team members. Follow-up meetings are scheduled to monitor progress and make adjustments as needed to optimize the marketing strategy for maximum impact.